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CubeCart and Elasticsearch: Better Relevance, and the Failure to Watch For
Six relevance improvements, a graceful fallback when the cluster is down, and a quiet failure mode where the indexer reports success but indexes almost nothing.
404 Errors and Custom Error Pages for Your Shop
Most of the 404s in Search Console want leaving alone. Which ones actually matter, what to do with discontinued products, and why a soft 404 is the one genuinely worth fixing.
Long Tail Keywords: What They Are and Why They Matter
You are not going to outrank the big players for the obvious term. Long tail phrases are where a small site actually competes, and they convert far better. How to find them free.
A Basic Introduction to Website SEO
The SEO fundamentals are not complicated: mostly things you do once, properly, when you build a site. Including why the old advice about blocking search engines in robots.txt is now wrong.
The Search Engine Submission Scam, and What Actually Works
Register a domain and the emails start: submit your site to hundreds of search engines, for a fee. It is a scam, the submission tools they claim to use no longer exist, and here is what to do instead.