Search Engine Optimisation
News from Search Engine Optimisation
404 Errors and Custom Error Pages for Your Shop
Most of the 404s in Search Console want leaving alone. Which ones actually matter, what to do with discontinued products, and why a soft 404 is the one genuinely worth fixing.
Long Tail Keywords: What They Are and Why They Matter
You are not going to outrank the big players for the obvious term. Long tail phrases are where a small site actually competes, and they convert far better. How to find them free.
Structured Data for E-Commerce: Getting Rich Results Right
Structured data tells search engines exactly what is on your page. It will not improve your rankings, but it is what puts prices, stock status and star ratings under your listing.
Getting Started with Google Shopping
A good share of Google Shopping is free, and the setup work is mostly getting your website and your feed right. What Google checks, what a feed needs, and why products get disapproved.
A Beginner’s Guide to Website Speed Optimisation
Most speed advice is a checklist with no order to it. This is the sequence we actually work in, why the server comes before the images, and the optimisations that are not worth your time.
A Basic Introduction to Website SEO
The SEO fundamentals are not complicated: mostly things you do once, properly, when you build a site. Including why the old advice about blocking search engines in robots.txt is now wrong.
Google Tag Manager for CubeCart: One Container Instead of Ten Snippets
Stop pasting tracking snippets into skin templates where upgrades destroy them. One container, managed from a web interface, with purchase tracking and Consent Mode v2 built in.
What Is an XML Sitemap and Why Does Your Site Need One
An XML sitemap hands search engines a list of your pages. It takes minutes to set up, it is easy to break silently, and on a shop with a deep catalogue it is the difference between pages being found and ignored.
The Search Engine Submission Scam, and What Actually Works
Register a domain and the emails start: submit your site to hundreds of search engines, for a fee. It is a scam, the submission tools they claim to use no longer exist, and here is what to do instead.